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REACH THE FASTEST GROWING AND MOST AFFUENT GROUP IN THE US
HIGH EARNERS

South Asians ( People from India, Pakistan, Bangladesh, Nepal and Sri Lanka ) are the fastest-growing and most affluent ethnic group in the United States,with a median annual household income of $66,000, which is almost 50°/o higher than the national average. Their estimated annual Buying power exceeds $50 billion. South Asians own 50°/o of all economy lodges and 35°/o of all hotels in the country, which have a combined market value of almost $40 billion. They are the single largest foreign physicians group in the country,accounting for 15°/o of allforeign medical graduates and nearly 5°/o of all US physicians. South Asians fuel America's technology sector.A University of California, Berkeley, Study, reported that one-third of the engineers in Silicone Valley are of South Asian Descent, while 7°/o of valley high-tech firms are led by South Asian CEOs. DFW is a smaller version of the national picture.While Texas remains the third largest recipient of Immigrants coming into the US.


SECOND LAR GEST IMMIGRANT GROUP AFTER MEXICANS

The South Asian population in the United States presently tops 2 million and they are among the fastest growing ethnic group in the country. It is estimated that the population of South Asians in the DFW area exceeds 300,000. •South Asia is the second largest source of immigration to the United States, second only to Mexico, and it is by far the largest source of non-immigrant H1 visa professionals, equal almost to the rest of the world. South Asia is also the largest source of foreign students in the United States, overtaking China, which has traditionally held the spot.The South Asian foreign student population is the fastest growing student segment in the country, rising 22°/o in 2002.

GROWING IN STRENGTH




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HIGHLY EDUCATED AND VALUED IN THE WORK PLACE

South Asians have the highest educational attainment of all ethnic groups, including Anglo-Americans. Almost 67% of all South Asians have a bachelor"s degree ( Compared to 28% nationally ). Almost 40% of all South Asians have a Master's, doctorate or other professional degree, which is five times the national average. c Of the South Asian work force, almost 50% are employed in managerial and professional specialties. Another 33% work in technical, sales, and administrative support occupations. Nearly 8,000 South Asian Americans serve as faculty members at colleges and universities through the United States.


B MAGAZINE BIG ON SOUTH ASIANS

B Magazine is published once a month. B Magazine is by far the most extensively distributed South Asian magazine in the DFW area. B magazine has the highest penetration of all South Asian print media in its target markets, typically 13 times that of any other South Asian print medium. B Magazine is distributed on a weekly basics, from their own stands. These stands are in locations that are frequented by the members of the community. Currently there are over 180 locations in the DFW metroplex.

EXCEPTIONAL READERSHIP


ADVERTISING VEHICLE WITHOUT PEER

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LENGTH OF RESIDENCE IN US

  • Up to 5 Years 21%
  • 6-10 Years 26%
  • 11 Years or Longer 44% • USA Born 11%
  • Up to 5 Years 21%

  • AGE
  • 18 - 35 56%
  • 36 - 55 39% • 56 or Older 6%
  • 11 Years or Longer 44% • USA Born 11%

  • HOUSEHOLD SIZE



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    SOUTH ASIAN AMERICANS
    A STORY OF ACHIEVEMENT

  • There are now more than 2.15 million people of South Asian origin in America. They reflect the multi -religious and multi-lingual society of India.
  • South Asian Americans are represented in many Fields including academics, entrepreneurs, doctors, lawyers, engineers and financiers.
  • According to the US Census Bureau, South Asian American medium family income is $66,000 as against the national median income of $41,99999994. The high income clearly reflects the advanced educational levels achieved by the community.
  • More than 85% of South Asian Americans have completed high school while at least 62% have some college education. As much as 61% of South Asian Americans over the age of 25 hold a bachelor's degree.
  • High levels of education have enabled South Asian Americans to become a productive segment of the US population, with 72.3% participating In the work force.
  • Of these work force participants, 57.7% are employed in managerial and professional specialties.
  • Technical, sales, and administrative support occupations constitute another 29.8% of the work force.
  • More than 5000 South Asian Americans today serve as faculty members in institutions of higher education in the US.
  • South Asian American families tend to be rather large. The average family is 3.8% per household.
  • The estimated annual buying power of South Asian American in the United States is $30 billion.
  • Two South Asian Americans -- Har Gobind Khorana and Subrahmanyan Chandrashekhar have been awarded the Nobel Prize in medicine and physics respectively.

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